Our Story . . .

At Simply V we began our journey with a simple ambition; to share our cakes with the world.

Growing up, I spent a lot of time with my family in the kitchen. Quite a lot of that time was spent baking, so inevitably we found ourselves sharing our creations with friends and family; vegetarian, vegan and meat eaters alike. After all the positive feedback and encouragement we received over the years, we began to think that maybe it might be time to take our hobby a little further.

We started small, running a stall at a few events, including Cardiff’s Vegetarian Festival in Mackintosh Hall, where we sold out within hours. After this early success, we were unsure where to go next. We wanted people to have access to the great food that we did on a regular basis, not just at occasional events, and farmers markets in the welsh weather didn’t sound like too much fun.

Humble Beginnings : Our Stand at the Cardiff Vegetarian Festival

It was after visiting Cities both in the UK and abroad that we were inspired to become what we are today. Going to places like London, Brighton, Berlin and New York and seeing all the choice and variety available for vegans was eye opening, going into vegan shops that stocked a huge variety of products made us stop and think “Wow! Cardiff needs something like this!”.

So we started looking for a premises in Cardiff, from which we could sell both the food that we love to make ourselves and the great products we saw on our travels. This led us to the Castle Emporium, a great little indoor market space on Womanby Street, which gave us the space and opportunity to start this new adventure without breaking the bank. We opened in February 2015 and it’s been going great ever since, we’ve met some wonderful people, enjoyed getting to know our regular customers, and received lots of positive feedback and support.

Our former home at the Castle Emporium

This encouraged us to take the plunge and move to a ‘proper shop’ in the Castle Arcade, where we have recently opened for business and hope to stay for a while. As we find our feet in our new home, we’d would like to say a huge thank you to everyone who has supported us this far and that we look forward to chatting with you in the shop soon.


26 Castle Arcade


CF10 1BW


Weekdays : 10.30 – 17.30

Saturday   : 10.30 – 17.30

Sunday      : 11.30 – 16.00